Until recently, most aesthetic treatments (like Botox or Juvederm injections, microneedling and chemical peels) were only offered as secondary services at plastic surgery practices and dermatology offices. As the demand for non-surgical treatments continues to grow, more and more medical providers, even those outside of the realm of plastics + derm, have added aesthetic treatments to their list of services. Most of the time, aesthetic treatments are not their specialty and instead they only compliment their main offerings. It's important to remember that while they may be qualified in terms of compliance and licensure, they may not be qualified in the art and science of aesthetic medicine.

Now say hi to 2019, a time when we start to see the trend of boutique aesthetic practices popping up, like my very own Defy Aesthetic! You'll find at these boutique practices, aesthetic treatments are the PRIMARY services. The difference between us and the big practices? NON-SURGICAL AESTHETIC TREATMENTS are all we do. The treatments we offer are our specialty, expertise and number one focus. Shoutout to a few of my other favorite boutique aesthetic practices that are also female owned and operated -- SkinPharm in Nashville, The Things We Do in LA and Facile Skin in W. Hollywood!

Defy Aesthetic, like other aesthetic boutiques, is a place where patients can receive services in a comfortable environment purpose built for aesthetic treatments. Patients feel relaxed + at home, all while knowing they truly matter. They're not just a number or an up-sell target at a smaller practice - they're part of a community of empowered individuals who chose to go to a specialist in aesthetic treatments.

Forbes magazine states: “Most independent businesses are run by people - not by boards, not by stockholders, not by algorithms. And so you get a different kind of care and quality in their product because their work is a reflection of themselves. Instead of focusing on the next market they’re expanding into or the next round of funding they’re raising, they’re focusing on the details and being the best they can be.” Feel free to check out 43 Reasons You Should Support Small and Independent Businesses.

Are you ready to make the change to a boutique aesthetic practice? Let's start the journey to your best skin together @ Defy Aesthetic! Book online today!